Hey friend, CC here :D I'm so excited to share with you the biggest news since opening this store. Littlest Brainrot is being rebranded as Littlest Clubhouse, with an updated vision I believe will make many of you happy! Read on to learn more about the bright future ahead...

The Story Behind the Website

In 2021, I started selling Littlest Pet Shop toys on eBay as a way of bringing my expertise into a market that had become notoriously difficult to navigate for collectors who value authenticity. After spending years making LPS videos on YouTube, many people were excited that they could purchase from someone who knew the difference between real and fake LPS. As an added bonus, the shop offered a more personalized experience to my audience of collectors, and I had so much fun packaging orders that it became more fun to help build others' collections than collecting LPS myself!

Eventually, I was ready to bring an even better experience to LPS lovers. In February 2023, Littlest Brainrot was launched as an independent storefront through Shopify. This made it simple for collectors to buy individual pieces at fair prices, which was sometimes difficult for me to do in eBay's competitive marketplace. Since its launch, Littlest Brainrot has served over 1,000 collectors, begun an archive of Littlest Pet Shop history, and even hosted a booth at LPSCon!

Three years on, I realized the store was ready for a change. The name Littlest Brainrot was originally intended as a playful nod to the seemingly all-consuming power Littlest Pet Shop has on its most dedicated collectors... Guilty! 😅 But as internet culture would have it, the term "brainrot" has since taken on a different connotation that didn't fit what I was going for. My collector friend Morb came up with the name Littlest Clubhouse to rebrand the Littlest Brainrot Discord server (no longer run by me), and was very gracious to let me use the name for the store! 

The Future of Littlest Clubhouse

Besides better reflecting my intentions of building a friendly storefront, with a new name comes new opportunities! While I've dedicated the most energy to Littlest Pet Shop, like many collectors I also love other toy brands. To name a few, My Little Pony, Bratz, and Neopets have been longstanding passions of mine since childhood, and I've long wanted to share that!

After taking a year-long hiatus from YouTube, I've decided to make my channel more about my toy hobby in general. You can expect plenty of new and vintage toy hauls, and just as with LPS hauls, I don't expect to keep everything for myself. Littlest Pet Shop will still be the main focus of the store, but in the future I may experiment with categories for other toys or related items that reflect the theme of the store.

What's Changing, and What's Not

A rebrand takes some effort, and during this transitional period you might still see the old name, Littlest Brainrot, on different parts around the website or on packaging. To ease confusion, orders will include a pamphlet explaining the change. Links with the old URL will automatically take you to Littlest Clubhouse, but it's the same site. And don't worry, it's still the same CC behind the scenes! :D

Shipping policies as well as your account information and order history will remain the same. Currently, wishlists are stored locally in your browser cookies, meaning they are not stored by the website itself. I am working on an updated wishlist system that behaves as you would expect from any other online store, and I am hoping to include options for custom lists as well that can be shared with friends. There will be a separate announcement when this change is complete, along with any other updates to the store layout!

Rebrand Sale and Restock

Select merchandise, like Littlest Brainrot branded stickers and pins, have been discounted. Click here to view the sale! You can look forward to new sticker designs in the future.

I've also included a regular restock of G7 LPS. Littlest Clubhouse will continue to sell G2 and other generation LPS, they just take more time for me to source and clean compared to the current waves :) I pay attention to requests sent in the store chat and am always on the lookout for the pets you want!

Thank You From Littlest Clubhouse!

It's been said that about half of businesses fail in their first 5 years, so I'm incredibly proud that Littlest Clubhouse is still going strong since its first iteration in 2021! This would have been impossible without your support, and for that I am immensely grateful 💝

Overall, Littlest Clubhouse is intended to be a safe space for toy collectors of all ages. I'm looking forward to creating more memories with you, here's to many more years of toy collecting fun!

Questions or feedback? You can contact the store chat in the corner of your screen, and I will respond to you as soon as I can! :)