The Story of Littlest Clubhouse

Hi, friend! I'm CC, also known as ccrtelevision on YouTube. I've been collecting Littlest Pet Shop since 2007 and never stopped! In 2021, I started selling Littlest Pet Shop toys on eBay as a way of bringing my knowledge to a market that had become notoriously difficult to navigate for new and returning collectors. After spending years making LPS videos on YouTube, many people were excited that they could purchase from someone who knew the difference between real and fake LPS. As an added bonus, the shop offered a more personalized experience to my audience of collectors, and I had so much fun packaging orders that it eventually became more fun to help build others' collections than even collecting LPS myself!

Eventually, eBay started to feel limiting and I was ready to bring an even better experience to LPS lovers. In February 2023, I opened an independent Shopify store called Littlest Brainrot. Having my own website gave me more freedom to sell individual pieces at fair prices, which was sometimes difficult for me to do in eBay's competitive marketplace. Since its launch, Littlest Brainrot has served over 1,000 collectors, begun an archive of Littlest Pet Shop history, and even hosted a booth at LPSCon!

In 2026, the shop was rebranded as Littlest Clubhouse. The name Littlest Brainrot was chosen as a playful nod to the seemingly all-consuming power Littlest Pet Shop has on its most dedicated collectors...guilty! As the word “brainrot” developed a different meaning online, it stopped representing the kind of place I had originally intended for the store.

My collector friend Morb originally came up with Littlest Clubhouse to rebrand the Littlest Brainrot Discord server (started but no longer run by me) and kindly allowed me to use it for the website. It immediately felt closer to what I had been trying to build: a friendly place centered around a shared love of toys!

I've had a passion for website design ever since I was a child in the 2000s, where I first learned how to code HTML on Neopets. The landscape of the web has changed dramatically since then, and I've long felt remiss that the younger part of my audience didn't get to experience fun and playful websites like the ones I grew up with. In the years since starting this site I've learned even more about web development, and it's been a fun challenge finding ways to balance my design preferences with the advancements of the Internet today. I'm incredibly proud of how far this website has come so far, and look forward to building Littlest Clubhouse into an even more useful place for LPS enthusiasts in the future!

The Ethos of Littlest Clubhouse

When I was first learning how to run a business, I was shocked at how often sources I came across recommended tactics that mislead or even exploit customers for larger profits. By contrast, it's important to me that I'm able to offer a shopping experience that is operated on fair principles, and avoids overwhelming visitors to the best of my ability.

Part of this comes from being neurodivergent and understanding that I'm serving a community with a notable population of ND folks. I have AuDHD and don't like when companies use unnecessary grabs for my already limited attention, or fail to provide transparency about their business practices. I run Littlest Clubhouse to share my love for LPS with others, as well as to offer a heart-filled alternative to the way I've seen many larger businesses operate.

How Items are Sourced

Like many LPS collectors, I'm not a fan of questionable practices that sometimes occur in the collector marketplace, like scalping or hoarding rarities. For this reason, I'm very intentional about how I source items sold on Littlest Clubhouse so I'm able to continue this service without causing harm to the larger community :)

Older pieces are usually bought in large secondhand lots found on eBay or similar sites, though sometimes I'm lucky and may find LPS at thrift stores or yard sales. I only make these purchases occasionally as I'm able, which is why restocks on Littlest Clubhouse are sometimes irregular.

Since I collect LPS myself, I'll usually keep some pieces for my personal collection, then clean the remaining pieces to include on the site. When I buy within the LPS community, it's usually to obtain pieces for my own collection, rather than hunting for deals as I'm not trying to profit off the kindness of other collectors. Littlest Clubhouse is just one option among a larger community with many LPS shops, and I want to ensure there is space for other collectors who sell these toys!

When sourcing new LPS, I'm always careful to limit the quantities I purchase whether it's in stores or online, so there's always plenty available for others to find. I'm not the type to buy a store's entire stock of LPS, even if I could afford to! In rare cases I may have several of the same item; these are usually purchased from stores on multiple trips rather than all at once. I also try to find G7 pets in secondhand lots, as I've missed some releases and want to grow my personal collection alongside many of you!

Because most pieces are found secondhand, restocks are based on what's available and I can't guarantee which pieces will be stocked in the future. However, I do keep a list of what others have requested and try my best to find them in lots when I'm sourcing 💗

Commitment to Fair Pricing

One of the biggest frustrations among LPS collectors is how expensive some pieces have become over the years!

I maintain a balanced view of this phenomenon. Most G2 LPS have been out of production for nearly 20 years, and over time the more coveted pets end up with serious collectors who keep them permanently. It's also likely that the existing quantities of old LPS today are far fewer than they were than when they were new, given how common it is for children to lose toys or parents to throw them away as kids get older without considering their future value. For these reasons, there is a very real scarcity of certain pets, even among those that weren't necessarily rare at the time of their release. It's unfortunate, but part of the reality of collecting vintage, and this phenomenon extends well outside of LPS and toy collecting in general.

That being said, many prices are also inflated by sellers not part of the LPS community who don't fully understand the market, and in some unfortunate cases, sold items may be artificially inflated to justify selling at exorbitant prices. Especially since Littlest Pet Shop's return in 2024, certain LPS have skyrocketed to prices that are dizzying to the average collector. Even with years of experience in the LPS community, I'm having much greater difficulty finding certain pets for reasonable prices than I did just a few years ago. 

When I price LPS in the shop, I research recent sold prices on various marketplaces and always try to keep my own prices within a reasonable range. Certain pieces are genuinely harder to obtain and regularly sell for higher prices than others, and I carefully consider these factors before making a decision on how to price them. I never aim to overprice simply because a piece is considered rare, and make sure that the majority of the available catalog is at prices that are accessible for new and casual collectors :)

Page last updated August 12, 2026. More info and pictures will be added soon!